Hard Times: Planners and photographers struggle with uncertainty in ‘big fat’ wedding industry
In 2019, Scroll.in’s Hard Times series sought to explain and illustrate how India’s slowest economic growth in a decade was affecting ordinary people. This followed reporting by Scroll.in in 2016 and 2017 on the effects that demonetisation had on the lives of Indians around the country.
As the world continues to grapple with the Covid-19 crisis, Hard Times now takes a look at the impact of India’s draconian lockdown on individuals and firms from all corners of the economy. Read all of the pieces in the Lockdown Hard Times series here.
When India enforced a nationwide lockdown in March to rein in the coronavirus pandemic, the country’s flourishing wedding industry – worth over $50 billion – was upended.
Fears about the virus and state restrictions on gathering of people have meant major changes for those who were planning to get married this year. Weddings have been postponed en masse, with a few couples downsizing their events to small affairs at home or simple online ceremonies.
For those whose livelihoods depend on the wedding industry, once believed to be recession proof, the path forward is less clear.
“The life of a wedding planner is a life based on the calendar,” said Joshua Karthik, the co-founder of Stories by Joseph Radhik, a wedding photography company whose client list consists of the likes of Priyanka...
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